"Pushing
Productivity: How Imaging is Building Efficiency &
Cutting Costs", (c) Beth Walsh, Health Imaging
& IT, June 1, 2008
The Deficit Reduction Act (DRA),
competition and continuing focus on high quality
patient care are all driving imaging departments
and facilities to focus on pushing their
productivity. From radiologists, technologists and
other staff to equipment and scheduling,
facilities are finding the best ways to get the
most out of their valuable resources.
The Deficit Reduction Act has taken its toll and
“we have reasons to believe that there will be
further cuts,” says Kirk Lawson, administrator of
the New York University radiology department.
“Radiology is going to remain a potential target
down the road in the next few years for further
cuts.” As a large enterprise, NYU is surviving in
spite of cuts. Also, as an independent, private
center, “our volume, size and ability to be
flexible lets us respond more easily.”
Nationally, hospitals are challenged to do more
with less, he says. “I know that if I want
additional staff, I have to know that I’m being
highly productive and can justify new staff.”
Complicated workflow

NYU’s radiology department provides services for three hospitals in
eight locations, and performs just over 300,000 studies a year. “As we get
larger and have more locations, workflow gets more complicated.” The team
offers the full gamut of interventional and diagnostic imaging studies and
is highly subspecialized in MR, CT, cardiac CT, nuclear medicine and
ultrasound.
The facility switched to the Workflow RIS from Siemens Medical Solutions
last fall. After using their previous RIS for 11 years, the facility
underwent a massive conversion, says Lawson, migrating forward 3.5 million
studies. “We decided to convert data rather than start with a clean slate.
That made the project more challenging.”
NYU also has a home-grown, internal department software called RadClinInfo—a
web-based site begun in early 2000 that hosts a “cavalcade of important
data for performance measurement,” Lawson says. Within the facility’s
financial department is decision-support services that has its own staff.
The group helps the institution look at both staff and supply
productivity, Lawson says. “It’s an extremely important tool because it
allows us to, by payroll, have graphic presentation of how staffing looks
compared to volume.” Based on the payroll schedule, it’s updated every two
weeks.
Getting granular

“We can get very granular in detail. If we don’t appear particularly
productive in a payroll period, we can see what’s going on, such as
whether it’s due to holidays or people covering overtime.” The same
applies to procedure volumes—if they’ve dropped, Lawson can see if it
correlates to a drop in hospital census. Administrators can respond on a
continuous basis.
All of these tools play to the administration’s focus on “transforming us
into a world-class care institution,” he says. “Embedded in that is
productivity.” Hospital administration expects department leaders to
utilize productivity tools and respond. Since expensive equipment is
involved in radiology, any savings and making the maximum use of
resources, including space, staff and equipment, are important.
Another vital element of productivity is phone reporting capabilities. NYU
has a scheduling department within radiology that uses software to track
the average abandoned call rate. “If it’s taking five minutes to get
through scheduling, we’ll have a higher abandoned call rate,” Lawson says.
The RIS conversion forced the facility to look at all processes to
customize the system. That can cause setbacks in high transaction areas
like scheduling. “We consistently have a high volume of encounters. Adding
30 seconds to each call has an immediate impact.”
The calls impact how effectively the scanner is utilized. Although there
isn’t much empty scanner time, Lawson says the team recently whittled a
five-day backlog down to four days. That reduction favorably impacts
referring physician satisfaction, patient satisfaction and profitability.
On the hospital side, NYU works with the facility HIS and CPOE system. “We
work with escort and expedite orders as efficiently as possible.” Escort
services uses tracking software to triage and parse out the workflow,
which serves as another metric. “For inpatients, productivity hinges on
collaboration with escort. Discrepancies can result in empty scanner
time.”
Staff and equipment metrics

Integration between the RIS and imaging systems also helps track
productivity. “Information from the scanner populates our RIS,” says
Lawson. The data include when a procedure began and ended, when the
patient left the department, time stamp when a physician orders an x-ray
on an ED patient and more. That also interfaces with the facility’s
dictation system, which sends information on when radiologists finish
preliminary and final reports.
“It’s very precise and very powerful,” he says. Reducing ED turn-around
time and length of stay are department goals, as is setting up same-day
service for MRI, and Lawson expects these reports to help reach those
achievements. Plus, “The Joint Commission is very keen on understanding
that we’re always working to improve turn-around times.”
Another way facilities can maintain or improve productivity is by more
evenly distributing the workload among staff and locations. Medical Center
Hospital in Odessa, Texas, has been using Enterprise Medical Image
Management from ScImage since last fall to distribute cardiology and
radiology images. “Our goal was web distribution and having one spot that
the radiologist or cardiologist could go to to view images,” says Medical
Imaging Manager Brad Shook. The system queries and pulls images from the
existing PACS and cardiology system to display images for doctors. “We’re
able to continue using our current infrastructure and put this product on
top to get images out to the web.”
As a rural facility, Medical Center Hospital has a cardiologist in a
remote town who reads pediatric echocardiograms. “We had never been able
to get a solution that worked, other than mailing a videotape.”
Eventually, Shook learned about the ScImage offering. “It worked so well
for the cardiologists that we saw the potential for it working for all
images, not just one discipline.”
Aside from web distribution, the facility recently replaced its PACS, RIS
and voice recognition from three different vendors with a single-vendor
solution from DR Systems. Shook anticipates a 20 percent increase in
radiologist productivity as a result of the switch. The doctors have been
using voice recognition for five years already so he doesn’t expect a big
learning curve. “That being said, we’re still expecting to increase
productivity because it is one vendor. We don’t have integrations between
different vendors.”
Pinpointing productivity

Alegent Health, a health system based in Omaha, Neb., with five
metropolitan hospitals and two rural hospitals, implemented Workflow RIS,
Sienet Magic, syngo Dynmics, Soarian Clinical Access from Siemens Medical
Solutions specifically to maintain its high level of productivity. The
software replaced a manual system that was “cumbersome and
time-consuming,” says RIS Administrator Craig Luedtke.
The software’s RIS application lets Luedtke tie relative value units (RVUs),
as designated by the American College of Radiology, to specific procedures
for a breakdown by department. Users can manipulate the various fields to
produce detailed charts on any metric.
The ability to track equipment has most benefited CT and MR, says Luedtke.
“Their schedules are so tightly packed that tracking allows them to move
staff around to better handle workloads.” Plus, it allows for
justification for new equipment if the time comes. “If RVUs are going
through the roof, we know to add equipment and/or staff.” If one location
is low on staff for the procedures scheduled, they can share staff members
with another location, ensuring better utilization of staff.
Right now, the organization has one main radiology group which services
five hospitals. The group rotates and uses worklists set up within the RIS
to divvy up the workload. That, Luedtke says, “lets us get very good
utilization out of them.”
Distributing duties

Metro Imaging, a five-location radiology practice in St. Louis, has
been a Merge RIS customer since 2003. In 2005, the practice added Merge
PACS and in 2006, its mammography viewing software. Rather than tightening
its belt, the practice implemented digital mammography when the DRA went
into effect, says Christine Keefe, CFO. “With the cuts, everybody worried
about buying new equipment, but it turned out to be a real benefit because
it increased our volume and our reimbursement.”
The practice also uses productivity measures to improve its service and
work distribution.
“We have transcriptionists in each location with their own dedicated
dictation system,” says Keefe. By implementing Merge’s dictation system,
the transcriptionists can share the workload. “It has really improved our
efficiency.”
The practice implemented a new service last June—an onsite results program
that lets patients receive results before they leave the office. “Patients
love that,” says Keefe. “It’s been a huge program for us that no one else
is doing.” PACS has given the practice the efficiency to offer the
service, but there have been challenges. Technologists have to spend more
time with patients, explaining their results. The radiologists also now
have more interaction with patients. By monitoring productivity, Keefe
says they can convert exams to exam hours and see how many hours the staff
works per day or month or year. “That lets us fine-tune our staffing.”
Plus, if there are any complaints over being overworked, “a look at the
numbers lets us know if they truly are.”
Metro’s volume has grown by 4 percent since beginning the program, but it
hasn’t had to hire any additional FTEs—radiologists or technologists. PACS
also lets the practice see when some sites are busier than others and even
out the workflow between the radiologists.
Monitoring is huge, says Keefe. “We’ve done more monitoring of staff
productivity than we ever have, from each individual transcriptionist to
how many patients each person has scheduled and checked in. We know when
to add staff and move people around. I think it is a worthwhile effort.”
The last word

“To address market demands, especially the impacts of DRA, we must
increase our volume or reduce expenses,” says Keefe. “Our biggest expenses
are equipment cost and staffing. We won’t reduce staffing, because that
could impact patient care. It is difficult to reduce equipment cost,
because we have to continue to upgrade equipment to stay competitive and
insurance plans are now ‘grading’ us on quality care based on our
equipment. So, we must increase volume in a highly competitive market.
Because we have a strong PACS, we can increase our throughput without
increasing our costs.”
Working to increase productivity makes it “easy to forget we’re talking
about saving patients’ lives and providing high-quality care,” says
Lawson. “As we focus on efficiency, we’re not for a moment letting go of
the patient in front of us.”