When you decide to
incorporate medication therapy management (MTM) services
into your practice, creation of a plan is essential. MTM
required a shift in focus from the role of provide and
educator of appropriate and safe medication use for
individual prescriptions to a role that includes
evaluation of the patients’ entire medication regimen and
collaboration with the patient’s health care team.
Incorporating MTM into your practice also calls for a
shift in the roles of everyone working with the pharmacy
as well as change sin billing and compensation methods for
the service and in the way the service is marketed. The
following list can help you create a “game plan” for you
MTM practice.
1. Devise a vision and mission statement for your
service. Before you initiate your MTM service, establish your
vision for the service and determine how that vision relates to your
current practice. Consider the scope of your practice. Will
your MTM service be based out of your pharmacy or will you be available
for outside consultations? Will you include disease-based or
public health services and/or focus on patients from a particular payer
source? At what rate do you expect your service to grow? As
you clarify your vision for the MTM service, write a mission statement.
A number of MTM resources, general references, and a summary of
electronic documentation tolls are available from APhA at
222.pharmacist.com/mtm.
2. Create a timeline to accomplish your goals. Establishing
set of goals with associated time frames will guide you as you move
forward in developing your MTM service. Be realistic and willing
to revise your goals and timeline as you encounter successes and
challenges.
3. Develop your business plan. Compensation for servidce3s is
essential to sustaining an MTM service, so design a reasonable business
plan that is integrated with your goals and timeline. Consider
what payment sources are already available nationally and in your area
and those that you can seek out in your own community. The
Pharmacist services Technical Advisory Coalition (www.pstac.org)
provides up-to-date information on pharmacists-specific bhilling and
coding, you can find a number for Medicare resources and contact
information for Medicare prescription drug programs from APhA at
www.aphanet.org/ga.
4. Engage the pharmacy and staff. Your MTM practice will have
a greater opportunity for success with the team effort of the entire
pharmacy and support staff. Consider how you can engage the staff
in planning, workflow adjustment, patient referral, and outreach.
5. Identify necessary workflow adjustments. Wile most MTM
service occur outside of the pharmacy dispensing workflow, dispensing of
prescriptions provide an important opportunity to identify patients in
need of MTM services. Deanna Willis, MD, MBA, offers suggestions
for mapping and timing workflow to identify problem areas and create
solutions to better serve patient needs in her article "Making every
minute count: Tolls to improve office efficiency"
(www.aafp.org/fpm/20050-400/61maki.html).
6. Design and test your marketing message and strategy.
Patients physicians and the community will all need to know what your
MTM service is, how it is different or the same as your current
services, what it's benefits are, and how to participate.
7. Foster relationships with physicians, community groups, and patients.
Build on already-established relationships and create new
ones.
8. Gather patient care documentation tools. Documenting your
MTM services is an essential component for ht actual service and for
billing.
9. Collect patient education materials and resources.
Patient-friendly materials are available from a variety of
sources, including all of the national pharmacy associates,
disease-focused associates (e.g. the American Diabetes Association,
www.diabetes.org), and many
community-health-based organizations (e.g. the National Association of
Area Agencies on Aging.www.n4a.org).
10. Including continuous quality improvement measures. Each
patient encounter, billing process, and following-up visit provides an
opportunity to learn about an improve your MTM service. Quality
measures, checkpoints, and mechanisms to adapt and improve your practice
will be essential for you and the patients you serve.
Your interest in establishing an MTM practice shows
your commitment to providing quality care for your patients. Now
it's time to develop your game plan.